Berkkam Patent // Custom API and CI Design

Berkkam Patent is a prominent intellectual property consultancy firm with decades of experience in trademark, patent, and industrial property rights. As a key player in the sector, they provide legal and strategic guidance to corporations, universities, and research institutions, ensuring their intellectual assets are protected and effectively managed. Their extensive work in national and international IP law, participation in policy-making, and contributions to training programs make them a trusted authority in the field. 

For Berkkam’s corporate identity and digital transformation, we delivered a cohesive branding and technology solution. We designed their logo, business cards, and a fully multilingual website in English, Turkish, and Chinese, broadening their global reach. Beyond just visuals, we developed an API and an intuitive dashboard, enabling Berkkam to update and manage their website content without technical assistance.

This not only enhanced the website’s usability but also empowered them with greater control over their digital presence. By integrating both design and functionality, we provided Berkkam with a powerful tool that streamlines their operations, strengthens their brand identity, and supports their long-term growth.

Initial Proposals

Berkkam Patent logo was designed to embody the firm’s expertise in intellectual property while maintaining a modern and professional aesthetic.

• Abstraction – The logo features a refined abstraction of the letters “B” and “P”, creating a distinctive yet sophisticated visual identity that aligns with Berkkam’s corporate presence.
• Strategic Color Palette – The combination of orange, gray, and black represents innovation (orange), stability and professionalism (gray), and authority (black), reinforcing Berkkam’s credibility in the legal and intellectual property sectors.
• Responsiveness – The design is optimized for scalability and versatility, ensuring seamless use across various digital and print mediums—from business cards to the website and legal documents.
• Functionality – The logo maintains clarity and recognition in different contexts, with a structured yet dynamic composition that supports high visibility.

So that Berkkam’s identity remains impactful, flexible, and aligned with its mission in intellectual property consultancy.

Good designs evolve

Great design is an iterative process—it doesn’t emerge fully formed but evolves through exploration, experimentation, and refinement. Each adjustment, no matter how small, plays a crucial role in shaping the final outcome. In developing the Berkkam logo, I created three variations, each pushing the boundaries of form, balance, and negative space. The final iteration stood out as the most effective by integrating the abstracted B and P while conveying a sense of innovation, trust, and stability.

By optimizing spatial relationships and fine-tuning proportions, the design achieved a bold yet sophisticated presence.

Countless ways to apply a logo

After receiving approval on the second logo proposal, the next step was to determine its application within the brand identity. There are countless ways to implement a logo and integrate it into a cohesive visual system, so I developed four distinct business card designs, each exploring different compositions and material interactions of the selected logo.

I  experimented with form, layering, and transparency, creating variations that reflected Berkkam’s multifaceted expertise. Ultimately, we selected the third alternative, as it effectively incorporated multiple visual components that represent the firm’s diverse services. The strategic use of transparency not only enhanced depth and sophistication but also contributed to a more dynamic, adaptable and rich brand presence.

Website Mock Up

https://www.epberkkampatent.com/