BAS TR

branding

BAS Industrial CI Design

BAS is a leading engineering and technology company specializing in ore beneficiation, separation, and raw material processing solutions. With a strong focus on innovation, BAS actively develops and implements cutting-edge separation technologies, including magnetic separation, while also expanding its expertise in other beneficiation methods. The company plays a crucial role in metal recovery for recycling applications and provides end-to-end solutions—from process design and engineering to field applications.

BAS collaborates with government institutions, academic research programs, and industrial partners to advance separation and classification technologies. Their in-house laboratory enables them to test and refine beneficiation methods before scaling up for field applications, ensuring efficiency and reliability. With a 10,000 m² manufacturing facility, BAS handles everything from project planning to production, including machining, plastic forming, technological cutting, and automated welding.


Given BAS’s mission and industry, the logo should reflect:

  1. Technological Innovation & Precision – A clean, modern, and industrial aesthetic that conveys expertise in engineering and separation technologies.
  2. Strength & Reliability – A solid, structured design that emphasizes BAS’s role in heavy industries like mining and metal processing.
  3. Separation & Transformation – A visual element that represents ore separation, material refinement, or beneficiation, possibly using abstract geometric shapes or dynamic negative space.
  4. Simplicity – A professional, minimalistic logo that remains effective across various applications, from large-scale plant signage to digital branding.

The ideal logo should balance an industrial yet sophisticated feel, ensuring BAS’s identity is instantly recognizable and aligned with its role as a leader in mineral processing and separation solutions.

BAS in Digital Context

 

BAS in Analog Context