Berkkam

Delivered a unified corporate identity, logo and business cards, and a fully multilingual (EN/TR/CN) website, alongside a custom API-driven dashboard that empowers Berkkam Patent to manage and update content independently.

Client:

Berkkam Patent

Partners:

Ozgur Ertas

#Logo #brand #strategy #website #merch #customapi #FRONT-END #DEVELOPMENT #intellectualproperty #eupatent

Strategy building

Business Challenge

Rebranding Berkkam European Patent in order to:

• Reach global clients (corporations, universities, research institutes) in English, Turkish & Chinese

• Give non-technical staff full control over website content

• Reflect decades of IP expertise with a fresh, professional and distinctive look

Business Challenges

Craft a scalable logo that conveys innovation, trust, and authenticity.
Design and print the anologue business card.
Define and craft a visual language and brand voice together with the photography style, iconography, typography and colors.
Create hero images in accordance with the C-levels
Build a website with ruby on rails in three languages (TR/EN/CH) powered by an API and intuitive dashboard where non-technical staff can log-in and manage the content.

DELIVERABLES

Implementation

Logo Iterations & Selection:

Three concept explorations refining form, negative space, and proportion.
Final version combined the “B/P” abstraction with a dynamic yet stable composition.

Business Cards:

Four layout experiments leveraging transparency, layering, and material finishes.
Chosen design uses a translucent overlay behind the monogram, reinforcing depth and multidimensional expertise.

Multilingual Website & API:

Built a responsive site with language‐toggle functionality (English, Turkish, Chinese).
Developed a RESTful API connected to a custom dashboard, allowing non-technical staff to manage content (text, imagery, PDFs) across all language versions.
Integrated CMS features: role-based access, instant preview, and automated backups.

Logo Concept:

Abstraction of “B” and “P”: balanced, interlocking monogram that reads as both letters and a stylized shield.
Color Palette:
- - Orange: Creativity and innovation.
  - Gray: Stability and professionalism.
  - Black: Authority and seriousness.

Scalability & Responsiveness:

Logo tested for legibility across print (business cards, letterhead) and digital (website header, social avatars).
Variations consisted full-context, half-context, and icon use.

Typography & Tone:

Modern sans-serif fonts to pair with the monogram’s clean lines.
Verbal guidelines emphasize concise, authoritative phrasing.

Good design is an iterative process. It doesn’t emerge fully formed but evolves through exploration, experimentation, and refinement. Each adjustment plays a crucial role in shaping the final outcome.

In developing the Berkkam logo, I created three variations, each pushing the boundaries of form, balance, and negative space. The final iteration stood out as the most effective by integrating the abstracted B and P while conveying a sense of innovation, trust, and stability.

After receiving approval on the second logo proposal, the next step was to determine its application within the brand identity. There are countless ways to implement a logo and integrate it into a cohesive visual system, so I developed four distinct business card designs, each exploring different compositions and material interactions of the selected logo.

WEB MOCK-UPS

Impact

Brand Cohesion: The new CI unified Berkkam’s visual presence across all touchpoints.

Global Reach: Trilingual website increased international inquiries by 30% within three months of launch.

Operational Efficiency: The custom API/dashboard eliminated reliance on external developers.

Team Empowerment: Berkkam’s IT now update news, case studies, and resources in real time, maintaining a continuously fresh and accurate online portfolio.

Stakeholder buy-in: Close collaboration with Berkkam’s leadership and IT teams helped us align strategic, visual, and technical requirements from day one.