TERMIKEL Co.

Termikel is a Turkish company specializing in the production of household appliances, particularly white goods such as built-in ovens, cooktops, and range hoods. It operates a 10,000 m² manufacturing facility in Ankara, Turkey, where it handles engineering, design, production, and research and development. Termikel exports its products to nearly 60 countries, including the UK, Germany, Italy, Russia, Kyrgyzstan, and Uruguay.

I designed a catalog for Termikel and the project visuals that I created were used to present Termikel’s products to the awards jury, contributing to their Interior Innovation Award win in 2013.

Transforming Market Presence Through Modernized Product Visuals

In a competitive market, first impressions matter—especially when it comes to high-quality built-in appliances. When I joined this project, the product inventory lacked the modern visuals necessary to captivate today’s discerning customers. Recognizing this gap, I took an initiative to modernize the visual presentation of over 200 appliances, including ovens, built-in ovens, microwave ovens, and stoves, tailored for the German market.

The process began with a thorough audit of the existing visuals, which were outdated and failed to reflect the innovation and quality of the products. I proposed a strategic overhaul, creating a consistent and polished aesthetic that better aligned with contemporary consumer expectations. I ensured that each product’s unique features and benefits were highlighted, bringing them to life with crisp, high-resolution images and cohesive branding.

Materials Matter

To ensure the visuals truly reflected the premium quality of the appliances, I focused on capturing the authentic textures of key materials like glass, inox, and aluminum. Realism was paramount—each render had to convey the sleek finishes and appeal of the products. Using V-Ray for rendering, I crafted lifelike lighting and material properties to highlight every detail, from the sheen of polished aluminum to the transparency of glass surfaces. Post-production in Photoshop allowed me to refine the images further, enhancing color balance, contrast, and depth to create a striking, cohesive images. This attention to material authenticity elevated the product visuals, making them both aesthetically compelling and true to their real-world appeal.

cast iron stoves placed on tempered glass / plastic buttons, rounded with high-gloss finish.

BEFORE

AFTER

Designers

Ilkin Tasdelen  // Industrial Design // Turkey

Deniz Gulmezoglu // Industrial Design // Turkey